ITA Airways vs United
ITA Airways scores 8.5/10 against United at 8/10 on seat, screens, lounge and fare.
By Jon Miksis · cabin data verified · fares for travel November 8–14, 2026
Best product each one flies
Scored on what can be verified. Service, food and ground recovery are absent deliberately: they need someone in the seat, and they live in the reviews rather than here.
One caveat on the Value line, stated rather than buried: Value is computed from business fares, and a carrier with too few of them does not get a Value score at all. Where you see a dash, we have fewer than three priced business routes for that airline and did not want to invent a figure from one or two — so its product score is the mean of three dimensions rather than four, and it is not directly comparable to a score built on hundreds of fares. The airlines with the most fares behind them are named on the business-class ranking.
ITA Airways
A350-900
- Seat
- 10/10
- IFE
- 8/10
- Lounge & bags
- 10/10
- Value
- 6/10
- Product score
- 8.5/10
United
777 / 787 (Polaris) · flown by Jon
- Seat
- 8/10
- IFE
- 8/10
- Lounge & bags
- 10/10
- Value
- 6/10
- Product score
- 8/10
Dimension by dimension
Seat: ITA Airways
10/10 on the A350-900 against 8/10 on the 777 / 787 (Polaris).
IFE: level
Screens, connectivity and power: 8/10 against 8/10.
Lounge & bags: level
What the fare includes before you board: 10/10 against 10/10.
Value: level
Median premium over the cheapest carrier on the same route: 6/10 against 6/10.
Where both were priced on the same dates
Every fare is November 8–14, 2026, so a difference between two rows is a difference between two airlines and nothing else. These are economy fares, while the cabin scores above describe the business product — read them as how each airline prices against its competitors, not as what its business seat costs.
| Route | Cabin | ITA Airways | United | Cheaper |
|---|---|---|---|---|
| IAD → MAD | economy | $681 | $747 | ITA Airways by $66 |
| LAX → FCO | economy | $1000 | $808 | United by $192 |
| IAD → BCN | economy | $926 | $1059 | ITA Airways by $133 |
| MIA → FCO | business | $9797 | $4289 | United by $5508 |
| LAX → FCO | business | $10112 | $5417 | United by $4695 |
| LAX → LHR | business | $5757 | $8131 | ITA Airways by $2374 |
| BOS → ATH | business | $7799 | $5964 | United by $1835 |
| LAX → BCN | business | $6303 | $6519 | ITA Airways by $216 |
| LAX → MAD | business | $8217 | $6948 | United by $1269 |
What happens if the aircraft swaps
Both carriers are paying-the-same-fare-either-way propositions on some frames. The worst product each one flies:
ITA Airways
A330-900neo
- Seat
- 8/10
- IFE
- 8/10
- Lounge & bags
- 10/10
- Value
- 6/10
- Product score
- 8/10
United
777 / 787 (Polaris) · flown by Jon
- Seat
- 8/10
- IFE
- 8/10
- Lounge & bags
- 10/10
- Value
- 6/10
- Product score
- 8/10
ITA Airways: Thompson Vantage XL, the same seat family TAP flies, without a privacy door.
United: The 767-300ER and 767-400ER run an unusual 1-1-1 layout with no paired seats at all, which is more private again. Select 787-9s add Polaris Studio suites with doors in the front rows.
Common questions
- Is ITA Airways or United better to Europe?
- ITA Airways scores 8.5/10 against United at 8/10 on seat, screens, lounge and fare. On the four dimensions we can verify, ITA Airways wins 1 and United wins 0. Service and food are not scored here because they cannot be read off a spec sheet.
- Which is cheaper, ITA Airways or United?
- On the 9 routes where both were priced for the same week (November 8–14, 2026), ITA Airways was cheaper on 4 and United on 5. Every pair of fares is the same departure and return date in the same cabin, so the difference is the airline rather than the dates or the cabin.
- Does the aircraft change the answer?
- Yes. ITA Airways scores 10/10 on the A350-900 and 8/10 on the A330-900neo. Check the equipment on your date before deciding.
- Has Jon flown either of these?
- United, in business on a Europe route. ITA Airways has not been flown, so nothing here claims firsthand experience of its cabin.
Join the Club, free
One email a week: the Europe fares worth acting on, the new transatlantic routes, and first look at the tools. No spam, unsubscribe anytime.
