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ITA Airways vs United

ITA Airways scores 8.5/10 against United at 8/10 on seat, screens, lounge and fare.

By Jon Miksis · cabin data verified · fares for travel November 8–14, 2026

Best product each one flies

Scored on what can be verified. Service, food and ground recovery are absent deliberately: they need someone in the seat, and they live in the reviews rather than here.

One caveat on the Value line, stated rather than buried: Value is computed from business fares, and a carrier with too few of them does not get a Value score at all. Where you see a dash, we have fewer than three priced business routes for that airline and did not want to invent a figure from one or two — so its product score is the mean of three dimensions rather than four, and it is not directly comparable to a score built on hundreds of fares. The airlines with the most fares behind them are named on the business-class ranking.

ITA Airways

A350-900

Seat
10/10
IFE
8/10
Lounge & bags
10/10
Value
6/10
Product score
8.5/10

United

777 / 787 (Polaris) · flown by Jon

Seat
8/10
IFE
8/10
Lounge & bags
10/10
Value
6/10
Product score
8/10

Dimension by dimension

  • Seat: ITA Airways

    10/10 on the A350-900 against 8/10 on the 777 / 787 (Polaris).

  • IFE: level

    Screens, connectivity and power: 8/10 against 8/10.

  • Lounge & bags: level

    What the fare includes before you board: 10/10 against 10/10.

  • Value: level

    Median premium over the cheapest carrier on the same route: 6/10 against 6/10.

Where both were priced on the same dates

Every fare is November 8–14, 2026, so a difference between two rows is a difference between two airlines and nothing else. These are economy fares, while the cabin scores above describe the business product — read them as how each airline prices against its competitors, not as what its business seat costs.

RouteCabinITA AirwaysUnitedCheaper
IAD → MADeconomy$681$747ITA Airways by $66
LAX → FCOeconomy$1000$808United by $192
IAD → BCNeconomy$926$1059ITA Airways by $133
MIA → FCObusiness$9797$4289United by $5508
LAX → FCObusiness$10112$5417United by $4695
LAX → LHRbusiness$5757$8131ITA Airways by $2374
BOS → ATHbusiness$7799$5964United by $1835
LAX → BCNbusiness$6303$6519ITA Airways by $216
LAX → MADbusiness$8217$6948United by $1269

What happens if the aircraft swaps

Both carriers are paying-the-same-fare-either-way propositions on some frames. The worst product each one flies:

ITA Airways

A330-900neo

Seat
8/10
IFE
8/10
Lounge & bags
10/10
Value
6/10
Product score
8/10

United

777 / 787 (Polaris) · flown by Jon

Seat
8/10
IFE
8/10
Lounge & bags
10/10
Value
6/10
Product score
8/10

ITA Airways: Thompson Vantage XL, the same seat family TAP flies, without a privacy door.

United: The 767-300ER and 767-400ER run an unusual 1-1-1 layout with no paired seats at all, which is more private again. Select 787-9s add Polaris Studio suites with doors in the front rows.

Common questions

Is ITA Airways or United better to Europe?
ITA Airways scores 8.5/10 against United at 8/10 on seat, screens, lounge and fare. On the four dimensions we can verify, ITA Airways wins 1 and United wins 0. Service and food are not scored here because they cannot be read off a spec sheet.
Which is cheaper, ITA Airways or United?
On the 9 routes where both were priced for the same week (November 8–14, 2026), ITA Airways was cheaper on 4 and United on 5. Every pair of fares is the same departure and return date in the same cabin, so the difference is the airline rather than the dates or the cabin.
Does the aircraft change the answer?
Yes. ITA Airways scores 10/10 on the A350-900 and 8/10 on the A330-900neo. Check the equipment on your date before deciding.
Has Jon flown either of these?
United, in business on a Europe route. ITA Airways has not been flown, so nothing here claims firsthand experience of its cabin.

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