ITA Airways vs Virgin Atlantic

Best product each one flies

Scored on what can be verified. Service, food and ground recovery are absent deliberately: they need someone in the seat, and they live in the reviews rather than here.

One caveat on the Value line, stated rather than buried: Value is computed from business fares, and a carrier with too few of them does not get a Value score at all. Where you see a dash, we have fewer than three priced business routes for that airline and did not want to invent a figure from one or two — so its product score is the mean of three dimensions rather than four, and it is not directly comparable to a score built on hundreds of fares. The airlines with the most fares behind them are named on the business-class ranking.

Dimension by dimension

• Seat: level

  10/10 on the A350-900 against 10/10 on the A330neo (Upper Class Suite).

• IFE: level

  Screens, connectivity and power: 8/10 against 8/10.

• Lounge & bags: level

  What the fare includes before you board: 10/10 against 10/10.

• Value: ITA Airways

  Median premium over the cheapest carrier on the same route: 6/10 against 0/10.

Where both were priced on the same dates

Every fare is November 8–14, 2026, so a difference between two rows is a difference between two airlines and nothing else. These are economy fares, while the cabin scores above describe the business product — read them as how each airline prices against its competitors, not as what its business seat costs.

What happens if the aircraft swaps

Both carriers are paying-the-same-fare-either-way propositions on some frames. The worst product each one flies:

ITA Airways: Thompson Vantage XL, the same seat family TAP flies, without a privacy door.

Virgin Atlantic: Still 1-2-1 with direct aisle access, but no closing door: the A350 uses a privacy panel and an 82-inch bed, the 787-9 an older herringbone with manual bed conversion.

Common questions

Is ITA Airways or Virgin Atlantic better to Europe?

ITA Airways scores 8.5/10 against Virgin Atlantic at 7/10 on seat, screens, lounge and fare. On the four dimensions we can verify, ITA Airways wins 1 and Virgin Atlantic wins 0. Service and food are not scored here because they cannot be read off a spec sheet.

Which is cheaper, ITA Airways or Virgin Atlantic?

On the 2 routes where both were priced for the same week (November 8–14, 2026), ITA Airways was cheaper on 2 and Virgin Atlantic on 0. Every pair of fares is the same departure and return date in the same cabin, so the difference is the airline rather than the dates or the cabin.

Does the aircraft change the answer?

Yes. ITA Airways scores 10/10 on the A350-900 and 8/10 on the A330-900neo. Virgin Atlantic scores 10/10 on the A330neo (Upper Class Suite) and 8/10 on the A350-1000 / 787-9. Check the equipment on your date before deciding.

Has Jon flown either of these?

Neither, so this page is product facts and fares only. Any review we publish of either will be labeled Researched until that changes.